It's Official: Iceland Is The Best Place In the World To Be a Woman

Women of the world: pack your warmest sweaters, and head immediately to Iceland. According to a newly-released report from the World Economic Forum[pdf], Iceland is the #1 country in the world for gender equality, for the fifth year in a row. And that equality is helping propel Iceland and its fellow Nordic nations to new economic heights. Turns out, the smaller the gender gap, the more economically competitive the nation. Even when that nation is totally freezing.

The notion that gender equality drives development (rather than the other way round) has been so widely celebrated in recent years that it begins to seem trite. But as the newly released 2013 Global Gender Gap Index -- which measures gender parity in 136 countries -- reminds us, gender equity isn't simply a matter of equal rights. It's a matter of efficiency. Many countries have closed the gender gap in education, for example, but gender-based barriers to employment minimize their returns on that investment; Their highly educated women aren't working. The highest ranking countries in the index have figured out how to maximize returns on their investment in women, and are consequently more economically competitive, have higher incomes, and higher rates of development.

The report notes a strong correlation between Global Gender Gap Index rankings (which measure health, education, labor political and participation) and measures of global competitiveness, as the graph below illustrates. The smaller the gender gap, the better off the economy. Perhaps it's no surprise that less-developed nations lke Yemen and Pakistan are near the bottom of the Index. What's more surprising is that relatively economic powerhouses like Turkey and Japan are right there in the basement with them.

Take the Philippines. It ranks #5 on the Global Gender Gap Index, higher than any other Asian nation. It's the only country in Asia that has fully closed the education gender gap, and its labor force boasts growing ranks of women workers, especially professionals and managers. Not surprisingly, the Philippines is now the fastest growing economy in Asia, having recently edged out China (#69 on the index). There are many reasons for this, including macroeconomic policy reforms under Aquino, but the role of a large, educated and diverse work force shouldn't be discounted; Indeed, gender parity in Filipino education and labor preceded recent economic growth.

Though not exactly analogous, something similar is playing out in the corporate world. A 2012 report by Credit Suisse found that companies with at least one woman on the board outperformed those without by about 26 percent. A 2012 report by McKinsey & Company similarly found that companies with more diverse boards boasted higher profit and higher returns on equity than others. It could be that better performing companies are in a better position to give women a chance, but the researchers at Credit Suisse suggest that simply diversifying the leadership pool can generate surprisingly positive results.

So, what are the highest ranking countries doing right, exactly?

One major factor, which the report notes every year, is that high ranking countries "have made it possible for parents to combine work and family, resulting in high female employment, more shared participation in childcare, more equitable distribution of labor at home [and] better work-life balance for both women and men."

Meanwhile, in the United States, the notion that women could conceivably someday successfully combine work and family is still constantly under debate. Incidentally, the U.S. dropped one place in the rankings to #23 -- below Burundi, Cuba and, god forbid, Canada.

The lowest ranking country is Yemen, which has only closed about half of its gender gap. Japan fell four places to #120, due in part to a widening gap in political participation: The number of women in parliament fell from 11 percent to 8 percent during the past year. And, though Japan has made significant investments in education over the years, it has not removed barriers to employment for women meaning it has yet to cash in on this investment. The report argues that simply closing the gap between male and female employment in Japan would boost GDP by up to 16 percent.  Turkey remains among the lowest ranking countries in Europe. Despite some gains in literacy, educational enrollment and labor force participation, the country still has fewer women professionals, managers, and politicians relative to other European nations.

In short: It's awesome to be a woman if you're in Iceland. In Yemen, not so much.

Koichi Kamoshida/Getty Images


South Korea Lures Tourists With Nude Beaches, Nip-Tucks, and K-Pop Cops

The lure of K-pop and the easy availability of cosmetic surgery have nearly doubled the number of tourists to South Korea in the past few years. But soon discerning travelers may flock to the country's shores for a new reason: nude beaches.

Officials from the northeast province of Gangwon are hoping to open the nation's first nude beach by 2017, in an effort to draw tourists away from South Korea's more popular -- and notably warmer -- western beaches. At first blush, the combination of cold water and naked flesh seems problematic, but officials are confident that the novelty of the beach will trump its chill. ''As vacation cultures diversify, the interest in conventional beaches is decreasing," one official told the Korea Times. "This is part of our plans to create beaches with specific purpose, like a beach for families, a beach for couples, a beach for pets, and yes, a nude beach."

The idea is part of a broader effort to boost tourism in South Korea, which already has its fair share of novel attractions. Annual mud festivals (like the one pictured above) draw both internal and foreign tourists to South Korea's beaches. The number of foreign tourists coming to Seoul's Beauty Belt for cosmetic procedures has increased fivefold since 2009. Tourism surged to new heights in 2012, following the global success of PSY's K-pop single "Gangnam Style."

Officials keen on prolonging the trend are devising increasingly clever ways of attracting new visitors. Last week, the tourism board unveiled a new, "Gangnam Style" tourist police force styled by one of PSY's own designers. At the launch, a police drill team even performed the horse-riding dance from the "Gangnam Style" video.

Seoul's tourism board also hired director Park Chan-wook, who is known for producing incredibly violent films like Vengeance and Old Boy, to create a promotional video for the city. Though Park says that video likely won't feature death or killing, he acknowledges that the final product will be "perfectly unpredictable."

Obviously, tourism officials in South Korea aren't afraid to get creative. But the nude beach remains a long shot. In 2004 and 2009, municipal leaders attempted to open nude or clothing-optional beaches in South Korea, but both proposals failed due to lack of public support. Gangwon officials acknowledge that South Koreans may be reluctant to embrace the idea, let alone the practice, so they're mulling over a plan to open the beach exclusively to foreign tourists. Foreigners, they reason, might be less shy about stripping down, and this could have a liberalizing effect on the local population.