Iran may have just scored a massive, albeit largely symbolic, victory in its cold war with the United States. And it is a very cold war -- because the battle being waged is over ice cream.
On Monday, the Iranian ice cream company Choopan appeared to unseat Baskin-Robbins as the reigning Guinness World Record holder for the largest tub of ice cream. In celebration of Nowruz, the Persian New Year, Choopan made a five-ton batch of chocolate ice cream in a carton more than six feet wide and five feet tall. Representatives from the Guinness Book of World Records were on hand to observe the occasion but have yet to announce whether the Iranian company officially beat Baskin-Robbins's 2005 record of four tons of vanilla.
The Iranian state news outlet PressTV was on hand to record the achievement. "I'm here with my family to see the biggest ice cream in the world in Iran, and Iran is making it, and I think everyone is having fun," one woman told a reporter. "First, I came to this event because it gives me national pride for our achievement, and of course I love ice cream," said another.
When reached for comment, Baskin-Robbins issued a statement to FP saying, "While we understand another company is vying to break this record, we remain focused on serving our guests around the world our delicious variety of ice cream flavors, custom ice cream cakes and frozen treats, and wouldn't rule out trying to break another record in the future."
This is just the latest battle in the long-churning U.S.-Iranian ice cream war, and it was previously fought on the proxy battlefield of Baghdad. In December 2010, as the United States wound down its commitments there while still trying to maintain its influence, Liz Sly reported in the Washington Post that an Iranian ice cream franchise was investing where American companies wouldn't.
[Ice cream parlor co-owner Ali Hazem] Haideri says he did not deliberately site the outlet near the embassy, and indeed seems somewhat anxious about the store's proximity to rockets aimed at Americans.... Yet there's something brazen about the Green Zone location of a franchise whose Web site declares that its goal is "to exalt the name of Iran and reinforce Iranian identity."
With no immediate plans from American companies to try and retake the record, the ice cream war could melt away before it has a chance to morph into a large-scale culinary conflict like the great Lebanese-Israeli hummus war.
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