Kenyan government yanks condom ad featuring unfaithful woman

Kenya's efforts to promote safe sex and combat HIV/AIDS have apparently hit a snag, as religious leaders have accused the government of promoting infidelity instead. 

The controversy began when Kenyan health officials teamed up with USAID and a similar agency in the U.K. to sponsor a television advertisement showing two women shopping in the marketplace. One of the women reminds her friend to use a condom while having sex with her boyfriend when her frequently drunk husband is away. The boyfriend is shown in the background, selling shoes and flirting with another woman.

The commercial quickly came under attack from Christian and Muslim leaders who argue that it promotes immorality and infidelity. "The advert depicts this nation as a Sodom and Gomorrah and not one that values the institution of marriage and family," a leader of the Council of Imams and Preachers of Kenya, declared. One woman criticized the ad for using a mother as the main character. "The fact that a mother figure has been used makes it worse because mothers are the people who stand for families and the ones who teach children the good morals," she said. (Past condom ads in Kenya have been decidedly humorous, though they haven't exactly put public-health messages front and center.) The government has since withdrawn the ad.

In an interview with NTV, the head of Kenya's National Aids / STD Control Program (NASCOP), Dr. Peter Cherutich, defended the spot, arguing that Kenyans "cannot bury our heads in the sand." Sexual infidelity is a reality in the country, he explained, and NASCOP is doing its duty by promoting sexual health in light of this fact:  

The collaboration that we would like to have with the church is that they become our partners. They teach their congregants and they teach Kenyans how to protect themselves against HIV, by being faithful to their sexual partners. And for those that are not able to be faithful, then they need to use a condom.

"We know for a fact that a big proportion of both men and women have sex outside their regular partnerships," Cherutich told the BBC in another interview. "And so, unfaithfulness, as you would call it, is a reality that we need to address in this country." NASCOP says that it is also trying to fight the stereotype that only men are unfaithful, while emphasizing that the task of using condoms should not be left to men alone. 

It's an important conversation -- but one many Kenyans appear ambivalent about having as families gather around the television. 


So, Egypt, you want to be a BRICS country?

Egyptian President Mohamed Morsy has spent the past three days in India on his first state visit to the country. Before heading to New Delhi, though, he floated an odd -- and more than a little ambitious -- idea.

"I am hoping BRICS would one day become E-BRICS where E stands for Egypt," he told India's The Hindu in an interview in Cairo published this week.

It's a bold proposal. The Kremlin has acknowledged the comments but didn't seem particularly enthused about the idea, and it's unclear whether Morsy broached the subject in his meetings with Indian Prime Minister Manmohan Singh. The BRICS -- that's Brazil, Russia, India, China, and South Africa -- are an economic alliance of top-tier rising powers, the crème de la crème of the developing world. Egypt? Not so much.

Let's put this in perspective. The average GDP of the BRICS countries in 2011 (in current U.S. dollars, according to the World Bank) was $2.78 trillion dollars. Egypt? $230 billion. The country's development isn't exactly in high gear, either. The instability of the revolution has dealt a blow to Egypt's economy, and its estimated growth rate for 2012 is a meager 2 percent, which places it behind four of five BRICS countries. Even as Morsy was meeting with Singh, he was sharing the front page of Egyptian dailies with the news that BMW, Mercedes-Benz, and Hyundai are planning to withdraw from the Egyptian market as new customs laws take effect.

Morsy knows this, and clarified that he hopes "the E-BRICS would emerge when we start moving the economy." So it's something of a longer-term goal. Perhaps Morsy might consider one of these starter coalitions instead? Then again, the MIKT (Mexico, Indonesia, South Korea, Turkey) countries, which are moving beyond "emerging market" territory, have an average GDP of $973 billion, so it might still be a stretch. In the same interview with The Hindu, Morsy expressed a desire to be more active in the Non-Aligned Movement. It's probably a good place to start; the NAM is far less discriminatory.