Passport

Paris Hilton takes Mecca

Paris Hilton, darling of tabloid papers and the star of a notorious sex tape, has opened a new store in the most bizarre of locales: the Islamic holy city of Mecca. What could go wrong? 

"Loving my beautiful new store that just opened at Mecca Mall in Saudi Arabia!" Hilton tweeted on Nov. 14, causing disgruntled tweeps to engage in a heated discussion about the implications of the starlet's decision to open her store in a city that is considered the holiest site in Islam.

"R u kidding?" was one person's response, while others commented on the absurdity of such a controversial female celebrity marketing her goods in a country where women aren't permitted to drive cars. Here are some more reactions posted by folks on Twitter:





 

Hilton has tried her hand at many careers, with varying success, including acting and singing. However, her notoriety has helped her fashion brand triumph in the global marketplace. The Mecca store is Hilton's fifth in Saudi Arabia, bringing the grand total of Paris Hilton shops to 42. "So proud to keep growing my brand!" Hilton tweeted. The store will sell perfumes, handbags, and footwear, along with other items in the hotel heiress's fashion line.

One thing's for certain -- it seems doubtful that Hilton will be invited to Saudi Arabia to promote the opening of her new store. She might have some problems with the dress code.

Jason Merritt/Getty Images

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