Click here to see photos of the evolution of the LRA.

Thanks to an incredibly effective social media effort, #StopKony is trending on Twitter today. The campaign coincides with a new awareness-raising documentary by the group Invisible Children. Former FP intern Michael Wilkerson, now a freelance journalist and grad student at Oxford -- who has lived and reported from Uganda -- contributed this guest post on the campaign. -JK

By Michael Wilkerson:

"Joseph Kony is basically Adolf Hitler. He has an army of 30 000 mindless children who slaughter innocent people in Uganda."

Have you seen something like that fly across your Twitter or Facebook feed today? Or perhaps this?:

"#TweetToSave the Invisible Children of Uganda! #Kony2012 Make Joseph Kony Famous!!"

"Kony 2012," a video posted by advocacy group Invisible Children to raise awareness about the pernicious evil of Lord's Risistance Army (LRA) leader Joseph Kony,  has already been viewed over 8 million times on Vimeo and more than 9 million times on YouTube (and surely more by the time you read this) since its release this week.

It would be great to get rid of Kony.  He and his forces have left a path of abductions and mass murder in their wake for over 20 years.  But let's get two things straight: 1) Joseph Kony is not in Uganda and hasn't been for 6 years; 2) the LRA now numbers at most in the hundreds, and while it is still causing immense suffering, it is unclear how millions of well-meaning but misinformed people are going to help deal with the more complicated reality.

First, the facts. Following a successful campaign by the Ugandan military and failed peace talks in 2006, the LRA was pushed out of Uganda and has been operating in extremely remote areas of the DRC, South Sudan, and the Central African Republic -- where Kony himself is believed to be now. The Ugandan military has been pursuing the LRA since then but had little success (and several big screw-ups). In October last year, President Obama authorized the deployment of 100 U.S. Army advisors to help the Ugandan military track down Kony, with no results disclosed to date.

Additionally, the LRA (thankfully!) does not have 30,000 mindless child soldiers. This grim figure, cited by Invisible Children in the film (and by others) refers to the total number of kids abducted by the LRA over nearly 30 years. Eerily, it is also the same number estimated for the total killed in the more than 20 years of conflict in Northern Uganda.

As I wrote for FP in 2010, the small remaining LRA forces are still wreaking havoc and very hard to catch, but Northern Uganda has had tremendous recovery in the 6 years of peace since the LRA left.

So why is "Uganda" trending on Twitter?

Unfortunately, it looks like meddlesome details like where Kony actually is aren't important enough for Invisible Children to make sure its audience understands. The video, narrated by Invisible Children co-founder Jason Russell, says its purpose is to intensify pressure on the U.S. government to make sure Kony is brought to justice this year, and as the message broadcast throughout says, what is important is simple: Stop Kony.

Among other emotive shots, the video features Russell's attempt to explain the LRA to his toddler son, enthusiastic (and mostly white) volunteers putting up posters and wearing Kony 2012 bracelets, and some heart-wrenching footage of children who walked for miles to sleep in a safe place at the height of the LRA's power in Northern Uganda. The latter comprised much of Invisible Children's namesake first film and brought the organization to prominence.

But in the new film, Invisible Children has made virtually no effort to inform. Only once, at 15:01 in the movie, over an image of a red blob on a map leaving Northern Uganda and heading West, is the fact that the LRA is no longer in Uganda mentioned, and only in passing:

"As the LRA begain to move into other countries, Jacob [one of the children filmed in Northern Uganda in 2003] and other Ugandans came to the US to speak on behalf of all people suffering because of Kony. Even though Uganda was relatively safe they felt compelled to tell the world that Kony was still out there and had to be stopped."

That's it, in a 30-minute movie. And with both the graphic and reiteration of how awful the LRA is, you might think reasonably "move into other countries" meant expanding rather than fleeing. In any case, the focus, seconds later,  is on Invisible Children's activities in the U.S. at the time, not what was happening back in Africa. I can see why some of P. Diddy's followers might be confused.

Award-winning Ugandan journalist Angelo Izama is among those not thrilled:

"To call the campaign a misrepresentation is an understatement. While it draws attention to the fact that Kony, indicted for war crimes by the International Criminal Court in 2005, is still on the loose, its portrayal of his alleged crimes in Northern Uganda are from a bygone era. At the height of the war between especially 1999 and 2004, large hordes of children took refuge on the streets of Gulu town to escape the horrors of abduction and brutal conscription to the ranks of the LRA. Today most of these children are semi-adults. Many are still on the streets unemployed. Gulu has the highest numbers of child prostitutes in Uganda. It also has one of the highest rates of HIV/AIDS and Hepatitis.

If six years ago children in Uganda would have feared the hell of being part of the LRA, a well documented reality already, today the real invisible children are those suffering from "Nodding Disease". Over 4000 children are victims of this incurable debilitating condition. It's a neurological disease that has baffled world scientists and attacks mainly children from the most war affected districts of Kitgum, Pader and Gulu."

Along with sharing the movie online, Invisible Children's call to action is to do three things: 1) sign its pledge, 2) get the Kony 2012 bracelet and action kit (only $30!), and 3) sign up to donate.

There is intense criticism out there over Invisible Children's finances, including that it spends too much money on administration and filmmaking, while still touting its on the ground NGO-style projects. Also, apparently it's never been externally audited. I'm going to stay out of that, other than to say you can check out IC's own financial disclosure information here.

What worries me more is that it's unclear what exactly Invisible Children wants to do, other than raise a lot of money and attention. Here's Russell in the video (21:40):

"We know what to do. Here it is, ready? In order for Kony to be arrested this year, the Ugandan military has to find him. In order to find him, they need the technology and training to track him in the vast jungle. That's where the American advisors come in. But in order for the American advisors to be there, the American government has to deploy them. They've done that, but if the government doesn't believe the people care about Kony, the mission will be cancelled. In order for the people to care, they have to know. And they will only know if Kony's name is everywhere.

So the goal is to make sure that President Obama doesn't withdraw the advisors he deployed until Kony is captured or killed. That seems noble enough, except that there has been no mention by the government of withdrawing those forces -- at least any I can find. Does anyone else have any evidence about this urgent threat of cancellation? One that justifies such a massive production campaign and surely lucrative donation drive?

There are many reasons uninformed and oversimplified advocacy can cause trouble, and Siena Antsis catalogues some of them here, noting that Invisible Children expertly "commodifies white man's burden on the African continent."  Buy a bracelet, soothe some guilt.

But as researcher Mark Kersten notes, after "stopping Kony", then what? Or what if the activism just results the the 100 U.S. advisors staying but no Kony?

One of the biggest issues with a simplistic "Stop Kony" message is that discussions of Navy Seals or drone strikes are inevitable when patience runs out with Ugandan-led efforts . But what about the dozens or hundreds of abducted and brainwashed kids? Should we bomb everyone? Will they actually stop fighting after Kony is gone? What if they shoot back?

Coming back to the "Kony 2012" video and its celebrity endorsements, what are the consequences of unleashing so many exuberant activists armed with so few facts? Defining Uganda in the international conversation by issues that are either geographical misfires (Save northern Uganda!) or an intentional attempt to distract the international community (Death to the gays!), do a disservice to the many critical problems Uganda has.

In addition to the problems of poverty and nodding disease Izama highlights, Uganda is barely (if at all) democratic, and the president Yoweri Museveni ushered himself to a 4th term last year, taking him to over 25 years in power. Corruption is rampant, social services are minimal, and human rights abuses by the government common and well documented. Oh, and oil is on the way.

Stopping Kony won't change any of these things, and if more hardware and money flow to Museveni's military, Invisible Children's campaign may even worsen some problems.

Here's to hoping Kony hands himself in tomorrow and that the fear of the U.S. "cancelling" its LRA-hunt support is misplaced. But if the most impactful the result of Invisible Children's campaign is to cause millions of viewers to think Northern Uganda is a war zone, even if it's not their intent, it's hard to defend.

Follow Michael on Twitter.

STUART PRICE/AFP/Getty Images

EXPLORE:FAVORITES
 

RLIV104

7:18 PM ET

March 7, 2012

rubber room

The critiques levied at this campaign are terrible.

Mr. Keating, you complain about the fact that the film only mentions that the LRA left Uganda once. Seriously? How many times do you like brief videos explaining a complicated situation to repeat basic facts? For anyone who was paying attention to the video, there was a graphic and a clear explanation of the LRA movement out of Uganda. Message received. For anyone who bothers to research, they can find out that the LRA operates in several countries, but that the militaries of those nations have been less effective than the Ugandan forces and represent a less reasonable investment for the US's time and resources. (Hence the emphasis on providing military aid to Uganda and not CAR or the DRC.)

After complaining that it is hard to understand things when are said only once, you then complain that it's unclear to you what the organization's aims are. Well, from the video it's obvious that they are promoting the arrest and trial of a war criminal before the end of 2012. That's a pretty clear goal, in my opinion. If - again - you bother to visit the organization's website after seeing the video, you'll see that they also spell out a five point protection plan for ending the LRA conflict as well as their initiatives for promoting education.

You follow this baseless complaint by reversing yourself - essentially saying "oh wait, the aim of the campaign is clear: it's to ensure that the advisers remain deployed and to promote awareness of the issue." But you follow that by questioning why anyone would do this. Really? When the US has a trillion dollar debt and people are fuming over foreign entanglements that have cost the country billions and it is an election year, you REALLY question the necessity of this kind of work? Anyone who fails to advocate for their interests until their program is on the chopping block has totally failed to appreciate how the US political system works.

Of course, my favorite criticism in this piece is the snarky self-righteous references to the White Man's Burden, vaguely implying that the white filmmaker is a racist and an elitist because he has chosen to devote his time and energy to a cause that doesn't involve other white people. That's such a cynical and gross tactic to ensure that any charity that Americans engage in abroad is tainted by the transgressions of every colonial enterprise ever attempted anywhere in the world. With a worldview like that, why ever even bother to show an interest in foreign policy?

Finally, you finish your smear campaign selecting to quote a token Ugandan journalist who seemingly supports your view that the investment in capturing a war criminal is a bad one. He thinks that Nodding Disease and HIV/AIDS are more deserving causes than the one that Invisible Children champions. Of course, the next minute you dismiss those issues that your journalist raises by talking about how the infrastructure of Uganda is riddled with rampant corruption, human rights abuses, and minimal social services. Oh - and the impending catastrophe of oil. The implication here is, of course, "why bother?". Super message you're sending there. After all, what's one war criminal compared to the rest of the mess that Uganda and many other African nations are embroiled in?

Thanks for the armchair criticism. It's so much more effective to call activists advocating passionately for aid to end a conflict naive racists while while convincing everyone else that Uganda is beyond saving. In your world, it's also apparently better to never ever attempt to highlight any issue in any publicity campaign because God-forbid you can't cover all the complexities of geopolitics in a 30-min awareness-raising video.

Seriously - my disgust with this smear piece is total. This was awful. There is only one thing that can sum this up adequately: "I award you no points, and may God have mercy on your soul."

 

SWEE1T

9:28 PM ET

March 7, 2012

Brilliant and well said. I

Brilliant and well said. I agree 100%

 

CAPS

9:45 PM ET

March 7, 2012

Thank you

For your well written and correct take down of this petulant critic. While IC is not perfect it appears that this author, and many of Kony2012's other critics, have not even taken the time to watch the video and give accurate criticisms.

 

SWEETTEE215

11:01 PM ET

March 7, 2012

Thank you!!!! Very well

Thank you!!!! Very well written and informative. Regardless of motive,means or skepticism of this campaign, at least it has folks discussing a situation that a majority of us didn't know about prior to this video. I appreciate the dialog and spotlight on Mother Africa.

 

PENGUIN

11:54 PM ET

March 7, 2012

Well written and concluded

Well written and concluded with a Billy Madison quote. Outstanding!

 

AKAZUKINCHA15

12:22 AM ET

March 8, 2012

Very well said!

After reading this criticism against Kony 2012 campaign I had a lot of things I have to say but then I read your comment and you said it all that was on mind and you have wrote it very well. Thank you!

 

ANORMALGUY

1:24 AM ET

March 8, 2012

Really? Are you serious? Your

Really? Are you serious? Your criticism of this post proves you have not read the Post in it's entirety and is only making prejudiced comments against this particular journalist due to your advocation of the movement.

Stop being blind.

Firstly a 30 min length film is pretty much feature length, aka not a short video. 30 minutes(or 27 minutes of actual content) is more than enough to spread what actually needs to be known.

-Kony is not expanding to other country to terrorize them, he is fleeing to other country to not get slaughtered by one of the great powers. (Which was by no means explained in this video, which was a point of criticism in you. Not the expansion but the fleeing. Hence one part of your post is now rubbish because you obviously did not get the point- Kony is now on the run, not building power, which seemed to be what the video is implying on by using "expand" instead of "flee")
-Uganda is now mostly safe.
-The campaign aims to use free speech and not money to promote notoriety of Kony and spread his name. To spread awareness of the number 1 criminal. So that the people care enough to pressure the govt to not withdraw troops from Uganda. (Which btw, they did a good job doing this. Spreading their purpose and all. Which again the article states blatantly "a good purpose" so I don't know how you are so misinformed as to say the article state the purpose is not clear. The post above does however state that what is unclear is their intent for what the money is to be used for. Which again you blindly did not get.)
-Explain what the money is used for.( which they did not. At all. Shady to say the least. )

If you had bothered at all to use your genius mind you would've understood the point of this post is to critique a shady organization that is making used of whatever good nature there is of the Americans to heighten their revenue, NOT to provide a solution. Indeed it's an armchair criticism, we all are doing it. You, too. As long as you are on the Internet debating, that metaphor applies. That is why we do not have a solution, because we have to entrust our monetary assets to a shady organization that has been rated poorly by perhaps every single experienced charity watcher there is in order to help. However the point of debate is to come up with a solution, to debate for truth. Because you need to discuss anything to reach anywhere on a topic. So might I ask you to not look doWn on what you call "armchair criticism" again? Because it's something of utmost importance since this might decide if a couple of us use our money to spoon feed a couple of well fed elite, or the children in need. Because right now in this day and age you can donate thousands just click a mouse on an armchair. And yes, I know I am taking away the meaning of the metaphor for a more physical representation. But everything has it's purpose and that's what I am telling you.

Also, it is but the truth that charity is just another form of trade. You put in your money to so that they can sell you the comfort that you've helped someone, to sate that feeling of guilt that you've done nothing to help once they have "criticized" you of it, in a very subtle tone. I study psychology and as evil as this sounds, it's really just another form of bond people have that is very easily manipulated using situation.

So returning to the post, this article was pretty well written IMHO, it brings people to the attention of what really are they going to do with their donations since really, the agenda of spreading notoriety is practically free on our part and this campaign needs not millions of dollar.

And they are getting well over some millions. With lack luster financial statements for a charity organization at that.

I have seen people say 30-50% is fine. But I wonder what people would think if they knew half or more their money is being used to spoon feed the rich. How they would react if the video stated that fact. You'll have to agree the general public opinion on charity drives is that it's "non-profit" and that their money is going to fully help those people in need.

Which is blatantly never true.

Rebuilding a couple of school? Engineering a communication gimmick? Certainly such simple things are more than just helpful and infact life saving, but they could do so much more with their money and they aren't. Buildings costs not millions to make if not for land prices, FYI. And they don't have that to worry about.

 

SCAR LET

2:00 AM ET

March 8, 2012

the problem...

The problem with this type of campaign is that it is all too easy nowadays for someone (corporation or otherwise) to finance and produce a documentary, post it on youtube and suck-in millions of "viewers" to leap enthusiastically on the band wagon... Is Kony (now or ever) a major problem in and around Uganda ? - who knows ? ... i certainly don't (although it seems likely that a decade ago he was) and follow-up internet searches do not seem to be very enlightening in this regard. As a result, I personally applaud a balanced view that might enlighten me (and you, should you chose to jump off the wagon long enough to listen) as to the legitimacy of this campaign...)
At this stage, though I carefully watched the film and am acutely aware of (and concerned about) the child-soldier concept (depicted in "Blood Diamond" for example) that pervades parts of western and central Africa, I still remain unconvinced that this is a legitimate cause and to be quite honest, there is nothing in your diatribe that shows that you have any more insight than your own "armchair" rather rabid opinion...
I say let the journo's do their job ! - god knows the value of a clear, non-propaganda critique on a group that certainly has yet to prove any level of legitimacy, either in ideal or operation, that may well save you and millions of others a great deal of embarrassment. This group is already making a lot of money that has not been shown to be used to any valid purpose.
At this stage it would seem that the independent assessors have doubts as to their legitimacy and it seems quite apparent that you do not have any factual information in this regard (and if you do, then you should probably not be applying you own propaganda to this forum) so do us all a favour and keep your rabid views to yourself, while allowing the rest of us access to information that enables us to decide for ourselves.

 

JADIT21

4:33 AM ET

March 8, 2012

Objectively speaking

I wouldn't consider this s smear piece but a pretty good critique of the campaign. It is too simplistic to think that 100 US "advisors" are the determining factor in this war. The UPDF and SPLA have been major players in fighting the LRA since before SOuthern Sudan became independent. The effectiveness of these two armies led the LRA to flee beyond Southern Sudan into DRC and now mainly CAR. This area is very remote and lacks effective control. Not even the UN forces have managed to maintain order in this area. LRA has about 200 combatants but as a result of abductions has human shields, innocent civilians who cannot be considered collateral damage. LRA is at its weakest and the support from the US would be a boost but not the key factor in ending the war which will end.
Northern Uganda does have new problems. After 20 years of war, people are settling down and need support to restore their farmlands and the society needs to be rejuvenated. The crises of nodding disease and HIV are real, and a further blow to a society that was so badly devastated and that lived so far from their homes in camps where they had no chance of achieving a basic reasonable livelihood. That is what we are working on while the military solves the conflict. If anything,beyond the publicity and the feel-good factor, what many would like to see is not talk and euphoria but plans and solutions to African problems which we are working on.
PS. The journalist mentioned is not a token journalist but would be one of the foremost authorities on Uganda and the great lakes region of Africa...some respect should be accorded.
About the video being simplistic, here is a similar campaign mounted by Congolese citizens, very graphic but in 30 minutes, you do get detail on what is going on, since the honest truth is as much as we may want to, the vast majority are not going to get information beyond what's in the video. http://congojustice.org/
I'm in Uganda and somebody from the US told me that she had a "feeling" the that it was only a fake rumor that northern Uganda is peaceful, and she really believed her opinion.
That said, since you are probably doing research on the crisis, please share it in the context of 2012 at you Kony2012 event and increase awareness of the situation as it is.

 

SUSAN12345

5:53 AM ET

March 8, 2012

I could not agree more with

I could not agree more with your response to this piece of drivel. It's easy to complain and do nothing. That's what most people do.

 

SIMONEMARCELLEFUL

9:53 AM ET

March 8, 2012

Totally agree with you rubber room

Whether paid or not.
This man has devoted his life to a worthy cause.
As soon as the world recognises allowing these people to continue to commit atrocious crimes is not ok, the world will be a better place.
If this is all one man can achieve in his video, congratulations.
But I think he will achieve so much more.
As for your article, all it says to me; is put it in the too hard basket.
Congratulations, You've acknowledged nothing, remembered for nothing, But still at best; Your a true "Critic".

 

STELLAMARIATERESABERNADETTE

10:17 AM ET

March 8, 2012

thank you.. for putting that

thank you.. for putting that in the right order RLIV104.. the article is horror show for future civil engagement

 

STELLAMARIATERESABERNADETTE

10:23 AM ET

March 8, 2012

to ANORMALGUY

how can you dare to call charity another form of trade?
maybe like that for many.. but are you seriously saying that its a general fact?

answer one question: how should anyone in this world ever help someone else.. no matter if your sister, friend or any stranger in the street or on another continent.. how the hell can you dare???

 

STELLAMARIATERESABERNADETTE

10:27 AM ET

March 8, 2012

to SCARLET

how can it be important if Kony is a major problem, a problem of mid range or low range????
doesnt everyone have the right to dedicate his charity and support to whatever problem and issue he likes?
isn't it important enough when people are dying and children are abducted to be soldiers or sexslaves..? does it really matter whether its about 500 or 30000?????

i think the narrator in the video made it very clear.. everyone should care, because its about kids like our kids.. out of empathy and worry..
seems some people around here more than lost theirs..

 

LYNDAMOM

12:32 PM ET

March 8, 2012

be a critic until it's your child

Thank you, Rubber Room.

If my $30 will help ONE CHILD (or one semi-adult) in - or out - of Uganda, please take it. Take more if it will help TWO children. I look at the beautiful marred faces of the innocents portrayed in the documentary knowing I cannot go to Africa to find the survivors - no matter how old or where they are - and care for them. I can ask the world, however, to understand there is a monster in our midst and we must not rest until he is found - no matter WHERE HE IS - and pays for what he has done.

If Koby is no longer kidnapping and maiming children, do we accept that and move on, with no more thought to what he has done? Do we brush it off because our skin is not the same color, because our children are home safe in their soft comfortable beds each night, because Koby is not in our neighborhood? Do we turn away because his atrocities have not impacted our little American world? No, I say - NO! It is our duty as HUMANS to stop this, to make his life unbearable by exposing his deeds to everyone we can, and to be sure it doesn't happen again in our lifetime.

 

ASTRIDVD

12:47 PM ET

March 8, 2012

Killing children is unacceptable

How dare anyone criticize any originization who is trying to stop even the killing of 1 child, let alone thousands. So since the LRA is "fleeing" as opposed to "expanding", we are supposed to just accept it and now relax. Disgusting. If that happened here in the states, it would have been handled by now. But since it's not in your backyard and these are nameless, faceless children to you, you criticize the effort to stop a man who is clearly evil. I don't care if he did this to 1 family...1 is too much. And with your kind of journalistic criticisms of people just donating with a false sense of assisting, you are half the problem. It only takes 1 person to make a difference. So I donated. And got involved. Because 30 bucks to me is well spent even if it is just to make a polished movie. It brought recognition to a man who desperately needed to be outed to the universe. And now he is. Do you think his numbers would have dwindled do desperately if this movement hadn't been initiated? No way. You say he only has 100's in the LRA. That number undoubtedly includes many children whose family's have been destroyed and/or killed as a result. And that, regardless of the fact that the numbers are far smaller than they were years ago, is UNACCEPTABLE. If it was someone in your family that you loved, this criticism would never seen the light of day.

 

CTWELVE

1:36 PM ET

March 8, 2012

You didn't even get the

You didn't even get the financials bit correct, so I consider your post invalid. Expenses break down as follows:

Total Revenue: $13,765,180
Administrative: $1,444,570

1,444,570/13,765,180 = ~.1049, or ~10.5% administrative costs, relative to revenue. Administrative here includes all of the money required to run the organization, including salary. Next line item: Program expense: $7,163,384. This is what was actually spent on advocacy and direct charity. So, if we compare administrative expense to program expense, we arrive at:

1,444,570/7,163,384 = ~.2016 or ~20% expense relative to functional money. This is very good and in line with most charities. In fact, it's better than the American Red Cross generally reports.

They had a big pile of excess money, which is reported as assets below, and not spent. This is basically carry-over to use in the next reporting period. It's a large carry-over, but that's because donations have skyrocketed recently. Next reporting period is where things will be interesting, but really...their financials are good. Here's the complete summary below, also available at the link below. Bottom line: having lots of extra is good because it means they have carry-through when donations dry up, say for instance a Reddit troll ruins life for them. Excess = savings account.

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=12429

REVENUE
Total Contributions $10,334,060
Program Service Revenue $3,423,351
Total Primary Revenue $13,757,411
Other Revenue $7,769
TOTAL REVENUE $13,765,180

EXPENSES
Program Expenses $7,163,384
Administrative Expenses $1,444,570
Fundraising Expenses $286,678
TOTAL FUNCTIONAL EXPENSES $8,894,632

Payments to Affiliates $0
Excess (or Deficit) for the year $4,870,548

Net Assets $6,584,811

 

MITTYPUFFS

1:37 PM ET

March 8, 2012

hit piece

Nice response, I'm also not sure why anyone would criticize a group whose goal is to promote awareness of a mass murderer and war criminal. The article could have at least offered some balance. Clearing up misunderstandings is one thing but this is a hit piece.

 

CTWELVE

1:38 PM ET

March 8, 2012

Yikes!

Apologies, my critique was directed at anormalguy, not the first Rubber Room post.

 

COATTAILRIDER21

1:47 PM ET

March 8, 2012

Finances

As to this claim that Invisible Children has never been audited by an outside agency?

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=12429

Financial Performance Metrics
Program Expenses 80.5%
Administrative Expenses 16.2%
Fundraising Expenses 3.2%
Fundraising Efficiency $0.02
Primary Revenue Growth 23.3%
Program Expenses Growth 6.3%
Working Capital Ratio (years) 0.74

Program Expenses:

This measure reflects what percent of its total budget a charity spends on the programs and services it exists to deliver. Dividing a charity's program expenses by its total functional expenses yields this percentage.

Program Expenses less than 33.3%:
Our data shows that 7 out of 10 charities we've evaluated spend at least 75% of their budget on the programs and services they exist to provide. And 9 out of 10 spend at least 65%. We believe that those spending less than a third of their budget on program expenses are simply not living up to their missions. Charities demonstrating such gross inefficiency receive a 0-star rating for their Financial Health. (Invisible Children: 4/4 stars)

(They have actual numbers of dollars spent toward what along with graphs, which is nice)

Compensation of Leaders (FYE 06/2011)
Compensation % of Expenses Paid to Title
$88,241 0.99% Ben Keesey Chief Executive Officer
Other Salaries of Note
$89,669 1.00% Jason Russell Co-Founder, Filmmaker
$84,377 0.94% Laren Poole Co-Founder, Filmmaker

They pretty much have high marks in everything except they lose points for not having Independent Voting Board Members. I imagine the reason being that they dont want people like Mr Keating destroying everything they worked hard to create... In their defense, its a tough to decide not to have this independent board because its important:

"Independent Board:

The presence of an independent governing body is strongly recommended by many industry professionals to allow for full deliberation and diversity of thinking on governance and other organizational matters. Our analysts check the Form 990 to determine if the independent Board members are a voting majority and also at least five in number.

If a charity has less than 5 independent voting members of the board or if the independent members do not constitute a voting majority, then 15 points are deducted from the charity's Accountability and Transparency score."

 

KMERRITT21

2:20 PM ET

March 8, 2012

AMEN! Everything you say here

AMEN! Everything you say here is founded and backed with some logical reasoning, unlike the rash criticisms people are having about this project. Firstly, I think everyone is missing the MAIN point of this campaign. It's not the money, it's not the donations, but its the power of knowledge. I have recently been doing research projects about how UNAWARE and UNINTERESTED the youth in specific, and the population as a whole is with these types of political problems. You cannot deny that the Kony2012 campaign has done exactly that, informed. I enjoy the typical comments of the ambiguity of where the donations are going and how this is deterring people from donating. If you took the time to visit the website, all funds are public and the program is not scamming anyone. In addition, this project was the wishes of the children involved in the project. I think it is fair to assume that if the children thought there was a different approach they would sure as hell suggest it. I also appreciate your attention that in a world where we are in debt right now donating money is the only way to make the US more willing and comfortable towards taking action. I have been a Darfur activist since I was in high school and have had the SAME debate, what can make the United States finally pay attention and make this problem part of their national agenda. However, I am not one to point and say why not Darfur, why just save 30,000 kids and a suffering country from an evil dictator and save the thousands of people suffering in a neighboring country. That argument is so hollow and just so wrong. I also would like to piggy back on that the author of this article makes the century old (and highly unoriginal) criticism that this type of propaganda is only going to "do more harm than good" for Uganda. While all in the same breath saying the political situation in Uganda is beyond saving and we should focus our attention on the health issues in Uganda. So thank you, you hit every single point on the head.

 

HADDOCK

2:24 PM ET

March 8, 2012

Whatever your intentions,

Whatever your intentions, qualifications and support, the soldiers are not there for peace, love and harmony.

LOTSA OIL IN UGANDA GUSY

 

COATTAILRIDER21

2:26 PM ET

March 8, 2012

Not from charity navigator

I am not a representative of charity navigator. In fact I actually want to put the notion out there from a piece of an article about "The dangers of using off-the-shelf charity ranks" by Gus Romano

The idea being that, ranking charities, "create a smokescreen that would eventually cause more damage than good"

For example, "many standard rankings available from different sources fail to differentiate input from output."

Charity Navigator proposes to report output, but metrics like "program expenses" are weak as reported program expenses are hardly ever what you think they are ie. food getting into that hungry kids mouth, or in this case the resources going toward locating and capturing Joseph Kony.

Another point Gus makes is that it costs money to get audited, and where is that money coming from but from the charitable contributions.

There are other points in the article, you might find it useful, you might not. I agree to some extent with the premise, and the sentiment that we should quit scrutinizing and essentially eviscerating the good in the world and go after the obvious evils that we just accept as a part of life on this small planet. Then we can worry abut whether good is really good or a faux-good. lol smh

http://www.quantacitizenship.com/the-dangers-of-using-off-the-shelf-charity-ranks.html

 

PINA

3:20 PM ET

March 8, 2012

partners in disgust

I concur! Could NOT have said it better. The principal's comment from Billy Madison is pristinely accurate...May I add, referring to Mr. Keating's negative rambling criticism, "everyone in this room is now dumber for having listened to it."

 

SHEMPHAIR

3:53 PM ET

March 8, 2012

Invisable Children

http://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=12429

 

AHSCARINA

4:19 PM ET

March 8, 2012

It's pretty clear that IC's

It's pretty clear that IC's agenda includes the increased armament of Uganda's military, which should be troubling to anyone who has even the remotest understanding of Museveni's government. Throwing weapons at an already unstable region is not in anyone's best interest. I don't think the point of this article was that people shouldn't be activists for "invisible children," merely that there are better ways of going about it than providing weapons to soldiers notorious for abusing Ugandan women and children themselves. I'd recommend going to CharityNavigator.org if you'd like to find a more reputable organization with a less militant agenda to donate to. PlayForChange.org is also great.

 

HAMID KARZAN - KING OF THE JUNGLE

4:24 PM ET

March 8, 2012

Here Here

The only reason I could find for writing this pointless, nit-picking article is that the author considers himself the foremost authority on the issue and is bitter that others have stimulated the discussion. THE WAR IS NOT IN UGANDA ANYMORE SO EVERYTHING THEY SAY IS A FABRICATION! What a waste of time.

 

FFFRRREEEDDD

4:47 PM ET

March 8, 2012

?

you're a douche!

 

NACHOLABARTHE

5:35 PM ET

March 8, 2012

amazing...

Well done sir...truly amazing

 

PROFNICKD

5:58 PM ET

March 8, 2012

donation == foolishness

RLIV,

You appear to be quite young and therefore don't seem to get it: there is, for all practical purposes, no Lord's Resistance Army. To the extent that there are some handfuls of fighters, the damage they do in Uganda is far less than sickness and disease.

(And, it should be noted, are far less destructive than various and sundry Islamic terror/insurgent group, groups that have killed 85,000+ people in 18,000+ attacks worldwide over the last 10 years.)

The reason for the campaign by the interest group Invisible Children about an issue that isn't so ("Kony is basically Adolf Hitler" -- please.): in order to get young people like you to write checks to them.

Sorry if you donated, but you've been taken.

 

SLEDZEPPELIN

6:06 PM ET

March 8, 2012

Brief?!

You call this video brief and say there wasn't time to repeat facts?

It's almost 30 minutes long, and most of it is the director's son, clips of other famous YouTube videos, and then the same points being made about social media all with very expensive and useless special effects. I wanted to learn about Kony and it's not until 8 minutes in that the name is even mentioned. They barely tell the story. It's basically the director's love letter to his son and himself.

To say there wasn't time to get the facts right in this video is ridiculous. The video itself is so poorly done that I nearly turned it off out of boredom and disgust at the self-righteousness of it minutes before it even made the case for why action should be taken against Kony.

Maybe IC should have spent less time showing videos of the director's son being born and showing off their prowess with Adobe After Effects and more time getting the facts out there. But why bother? The whole point of the movie is summed up near the end:

"I want to be just like you dad!"

 

JO66

6:45 PM ET

March 8, 2012

I don't think anyone

I don't think anyone disagrees that this man needs to be caught or that he is guilty of horrible crimes against humanity. I think the problem is that we have a company that is profiting from this. How many millions does it take to capture him and is any of the money being pledged (or being sent to purchase the bracelet kits) actually going toward the cause or into the pockets of those running Invisible Children? I picked up my teenaged daughter last night and all she could talk about was sending money for this 2012 bracelet kit. People are jumping on the bandwagon to send their money and they don't even know where it is going. I see on the company's website financials for 2010 and 2011 and this new campaign is Kony 2012. Does this mean that each year there will be a new campaign with new documentaries and new bracelets? Last year they took in 8.7 million dollars! (I even noticed 8300 dollars for 'entertainment') Are they interested in catching him or making him a legend while lining their pockets? I would like to see a fund set up to aid in his capture and possibly to help those whose lives he may have ruined not to fund documentaries about him.

 

JO66

6:50 PM ET

March 8, 2012

financials

Which part of this went to trying to capture Kony?

 

JO66

6:54 PM ET

March 8, 2012

I agree

I don't see why people don't see through this. Financials are listed for 2010 and 2011 and now we have the Kony 2012 campaign. Do you think they have the 2013 campaign planned yet? If he is caught over this year what will they do?

 

JO66

6:58 PM ET

March 8, 2012

to lindamom

The point is that you don't know if your money is going to help one child or semi child or just those who run Invisible Children. We are too quick to send our money before checking into these organizations. If Kony is caught are they finished?

 

BEN HOLLAND

7:24 PM ET

March 8, 2012

I was Angry...

After reading the article I was a little upset at Invisible Children but failed to try and look at the topic from the other side. After Reading your response I was brought back to reality and have to agree with you 100%

This article looks more like a smear campaign than an intellectually written article that covers both sides of a story. I am quite disappointed with Mr. Keating

Ben

 

HYPERDOUCHE

9:28 PM ET

March 8, 2012

Very well thought out

Very well thought out response, thanks for posting. The cynic in me has been wondering what the real story might be here, and you very logically and intelligently pointed out the holes in the cynical view. Well said.

 

LINDSAYMEGAN

9:31 PM ET

March 8, 2012

Thank You!

I am in love with your response. So whole-heartedly agree. We should be unifying... not attacking one another.

 

RPIXX

11:52 PM ET

March 8, 2012

Thank You!

Thank you so much for posting this! As I read through the comments I repeatedly see "I don't understand how twitter and facebook is taking action" Well its a lot more then those sitting on their butts criticizing the people trying to help a cause that to them is important. I could write forever about how ridiculous this is but you have already done that for me.

 

BUBBLES

3:21 AM ET

March 9, 2012

what's the value of truth?

someone famous once asked this question, and i think it should be asked about this campaign, as well. yes, it appears as though the film simplifies the situation and compiles facts to support fundraising. when you're making an argument, complexity can sure get in the way.

but in this case, what are the facts in a nation so remote and far from our own? whose information can you trust in this era of media saturation? it reminds me of a term applied to complicated board games, the dreaded "analysis paralysis." this organization has made a film that has a focused argument with an identifiable villain, a simple narrative that you can explain in the length of a twitter post. no paralysis there.

is it the truth? well, you could argue it's one of many. but how do you choose the correct one? this is not something that will be revealed with facts from africa. it's going to be answered here, at home, in front of your computer, by what you choose to believe.

who is served by the truth portrayed in the film? the charity, of course, and without a doubt, the hope of a lot of people that they can actually make a difference. it's a great message, feeling, and i prefer this narrative. i just hope this narrative has a good ending.

the more complicated "truth" may be overrated. it leads to hopelessness, inaction and of course the dreaded analysis paralysis. the complicated truth i imagine is dark and unknowable like joseph conrad's jungles. it will not reveal itself.

but do the ends justify the means in the film, which is really all i know of the movement?

i'm finding it hard to trust the "ends" when the "means" seem to be the manipulation of information in a way that aggrandizes not only Kony but also the work of the charity and some hallmark moments between the filmmaker and his son while ignoring the complex realities on the ground.

but this is not a documentary film made by a journalist. it's an activism film, i.e. "yes, we can!" i'm not sure why anyone would take a fundraising campaign by a charity as unbiased.

great activist film. great campaign. great cause. but questionable morality. i support the campaign with the hope the charity will do the right thing, even though the film does not make the organization seem credible.

but i do believe in humanity and our ability to make a difference. even though i have issues with the film, which i enjoyed. my hope is that the charity will respond to the realities on the ground, despite the oversimplified and misleading campaign.

so now we've started act 1. is it one of fiction or documentary? does it matter?

 

JMEADOW

3:49 AM ET

March 9, 2012

jmeadow

I appreciate the critique of the #stopKONY video. I traveled to Gulu 10+ years ago and met local leaders who risked their lives to go out into the desert and begin the peace process. Here's their take on the 100 US advisors. Spoiler alert, it does more harm than good.

http://www.arlpi.org/response-to-the-deployment-of-us-military-advisors-to-lra-affected-regions

I also met the women of Isis-WICCE who were working to help abducted children re-integrate into their communities. Here's what they have to say: http://rosebellkagumire.com/

I appreciate the efforts of the film makers -- I struggled with what I should do, having witnessed the war in Northern Uganda. However, their brand of paternalism actually hurts the leadership on the ground in Gulu, is irresponsible and counter productive. It undersells the local leaders who have done powerful work. These leaders personally inspired me to go back to my own country and work to make it a more just place -- not pretend that I had anything to teach them, or could - by making a $700K video, fix their country.

 

JMEADOW

3:49 AM ET

March 9, 2012

jmeadow

I appreciate the critique of the #stopKONY video. I traveled to Gulu 10+ years ago and met local leaders who risked their lives to go out into the desert and begin the peace process. Here's their take on the 100 US advisors. Spoiler alert, it does more harm than good.

http://www.arlpi.org/response-to-the-deployment-of-us-military-advisors-to-lra-affected-regions

I also met the women of Isis-WICCE who were working to help abducted children re-integrate into their communities. Here's what they have to say: http://rosebellkagumire.com/

I appreciate the efforts of the film makers -- I struggled with what I should do, having witnessed the war in Northern Uganda. However, their brand of paternalism actually hurts the leadership on the ground in Gulu, is irresponsible and counter productive. It undersells the local leaders who have done powerful work. These leaders personally inspired me to go back to my own country and work to make it a more just place -- not pretend that I had anything to teach them, or could - by making a $700K video, fix their country.

 

AKL1

6:59 AM ET

March 9, 2012

Haha

That's a post quite as long as the article itself. Wish you'd read up on Ugandan history before posting it though. Or even on what the Ugandans want now. They are not helpless people with no resources or will to fight Kony (who isn't even a threat for them right now). Plenty has been done and is still happening - why didn't the 'Invisible' Children highlight those local efforts? Why make it seem like if America doesn't help, Uganda will definitely fail? And why not a single mention of the Government/Army atrocities in Uganda? Instead we are to arm the very same army that commits the same crimes as the LRA and Kony with more arms? Did you bother going to Uganda, or even googling it before writing this? Well I did. Both. And trust me, buying a bracelet from a non-profit that spends just over 30% of its money on actually doing something, is not helping anyone.

Read any of the below if you need any more information.

http://visiblechildren.tumblr.com/post/18890947431/we-got-trouble

http://rizzysdiary.wordpress.com/2012/03/08/an-open-letter-to-the-founders-of-kony-2012-stopkony-please-read-and-share/

http://africasacountry.com/2012/03/07/phony-2012-risible-children/

http://writerdelic.blogspot.in/2012/03/great-brouhaha-kony2012-debacle.html?m=0

http://www.telegraph.co.uk/news/worldnews/africaandindianocean/uganda/9131469/Joseph-Kony-2012-growing-outrage-in-Uganda-over-film.html

 

DRAKES7

7:13 AM ET

March 9, 2012

In response to ASTRIDVD - Killing children is unacceptable

I Agree totally - The Killing of Children in unacceptable.

But if the US sends support to train the Ugandan army, and they do indeed go out and hunt Kony won't they have to combat his child soldiers somewhere in the process and won't they sort of be...you know killing children?

I think the campaign has a great intention. However, I am very honestly concerned about what will happen if pressure from the US leads to the Ugandan army fighting a bloody battle against Konys armed ''rebels'' / (abducted children).

The question is, would it be better to try and empower the Ugandans without foreign intervention - easier said than done, I appreciate.

On a personal note, I did find the video a little too Black and White for my liking, but each to their own.

 

UMY

10:21 AM ET

March 9, 2012

Very well said. Even if they

Very well said. Even if they can not put a stop to the 30,000 children that have been brain washed. They can start with one.

 

JHOBERT

12:38 PM ET

March 9, 2012

Agree

Agree. Not a very impressive critique. Anyone who watched the video was informed that the LRA left Uganda. I also assume that I'm not the only one who then went online to read up more on the situation. To insinuate that people aren't going to do this is unfair and incorrect.
The last time I checked, this is an awareness campaign.

Great points in this critique about how US politics works as well.

 

RHOMEA

1:19 PM ET

March 9, 2012

Thank you RLIV104...

you saved me all that typing.
when a commentator actually starts with an erroneous implication **in the headline** you know what's coming down the pipeline after that is likely more horsepucky. And indeed, he did not disappoint.

 

MISHAEL53

2:26 PM ET

March 9, 2012

Thank You

I created an account just to say thanks for your well-written response!!

 

M2671

4:16 PM ET

March 9, 2012

Mr. Keating, thank you for saving us a trip to Uganda!

Mr. Keating is surely a fine, fine man! Trying to save us nice people a trip to Uganda. Thank you, sir! We would have ended up in the wrong country in our head-hunting mission. I can only hope the US advisors know better than this...

But seriously, what is this that "after stopping Kony, then what?" All right, now, Mr. Keating, you will have to make up your mind on this. First you give us valuable information on Kony's secret hideout and "then what"???? Do you read your own words?

 

DSSRND

4:17 PM ET

March 9, 2012

+1

+1

 

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