Posted By Uri Friedman Share

Israel isn't having much luck with commercials these days. First there was the government-sponsored ad campaign late last year to persuade Israelis living in the United States to return home, which was yanked when it caused an uproar in the American Jewish community. Now, Iranian lawmaker Arsalan Fat'hipour is telling Iran's PressTV that the country may impose a ban on products from South Korean electronics manufacturer Samsung over a commercial depicting Israelis accidentally destroying an Iranian nuclear facility.

The ad couldn't come at a tenser time. Iranian leaders are accusing the Israeli spy agency Mossad of killing an Iranian nuclear scientist in January, and using increasingly heated rhetoric (just today, Iranian leader Ayatollah Ali Khamenei called Israel a "cancerous tumor" that must be "cut"). Meanwhile, the media is abuzz with reports that an Israeli attack on Iranian nuclear facilities could be imminent.

In the commercial for the Israeli cable company HOT, four characters from the HOT television series Asfur, all (poorly) disguised as Iranian women, meet a Mossad agent in Iran who's watching the show on his Samsung tablet. In checking out the device's features, one of the characters accidentally presses a button that blows up a nearby nuclear plant.

Here's the commercial:

PressTV has expressed outrage not only with the ad but also with its underlying assumptions -- that Iran is a "primitive society" and that "Israel is powerful enough to easily destroy Iran's nuclear facilities or assassinate the country's nuclear scientists." Fat'hipour, the Iranian lawmaker, argues that Samsung produced the commercial to cozy up with Israel. But a Samsung spokesperson in Iran tells PressTV that HOT -- not Samsung -- produced the ad, which promotes a cable deal offering subscribers free Samsung tablets. HOT has informed CNN that it has no comment on the controversy.

Of course, in the Middle East, any ad that veers toward the political is likely to be controversial. In 2009, for example, the Israel cell phone company Cellcom aired a commercial in which a soccer ball kicked by unseen Palestinians hits an Israeli military jeep patrolling the security barrier with the West Bank. The soldiers kick it back over the fence, only for the ball to return, sparking an impromptu soccer game among Israeli soldiers. "The ad has caused outrage among Palestinians and left-wing Israelis who accuse it of whitewashing the negative effects of the wall," ABC News noted at the time, adding that the ad agency that produced the commercial claimed that the spot was intended to show "how people can overcome obstacles between them to build friendship."

Iran's tough words for Samsung, however, may be about more than just HOT's incendiary ad. Last month, the Korea Herald reported that the Iranian government had retaliated against South Korea's support for Western sanctions of Iranian oil imports by demanding that Korean companies remove their billboards in the capital. One of the targets of Tehran's wrath? Good old Samsung.

YouTube

 

4V62RDG6

2:32 PM ET

February 3, 2012

Fact is that The ad is NOT Samsung's

The commercial had NOTHING to do with Samsung.

The commercial 100% produced by HOT -Israel Company-.

HOT offering the Samsung product for free with a subscription.

Even the commercial NEVER display any samsung logo.

The AD itself was NOT permission from Samsung.

The Israel's HOT TV and Korean Samsung are completely independenced relationship !

Again, The AD is israel company's ad. The ad is NOT samsung ad.

Here is the original news.

http://latimesblogs.latimes.com/world_now/2012/01/israeli-tv-ad-presses-hot-button-on-iran-.html

Again, The commercial had NOTHING to do with Samsung.

 

4V62RDG6

2:39 PM ET

February 3, 2012

Fact

It is same as some cable TV company promote their channel with free apple ipod.

Fact

1. The AD is NOT samsung's
2. The AD is israel HOT TV's
3. The AD itself was not NOT permission from Samsung

It is same as some cable TV company promote their channel with free apple ipod.

It is same as some car company promote their car with free ipad.

 

4V62RDG6

6:03 PM ET

February 3, 2012

CNN article

Samsung said it didn't make ad that angered Iranians

The television spot was produced by HOT, an Israeli cable company that was offering the Samsung product free with a subscription.

One version of the ad, on HOT's website, does not feature the name Samsung on the digital tablet. A video posted on YouTube, however, does include the logo.

"Samsung Electronics is aware of a recent news report in Iranian media regarding an advertisement aired by HOT cable network of Israel," Samsung said in a statement. "This advertisement was produced by HOT cable network without Samsung's knowledge or participation."

http://edition.cnn.com/2012/02/03/world/meast/iran-samsung-ad/?hpt=ias_c2

 

URI FRIEDMAN

6:58 PM ET

February 3, 2012

CNN article

Thanks for highlighting Samsung's lack of involvement, 4V62RDG6. We link to the CNN article and note that the ad was produced by HOT -- not Samsung -- in the post.

 

SPOOD

6:13 PM ET

February 3, 2012

Well they can't go after the Israeli cable company

So they might as well shoot themselves in the foot and go after one of the largest electronics manufacturers in the world.

Of course its normal for a free and democratic country like Iran to respond to foreign advertisements in bad taste by banning commercial transactions with uninvolved third parties.

 

TIMING

7:36 PM ET

February 3, 2012

 

KBC

6:32 AM ET

February 4, 2012

in bad taste

but redefined Persian beauty with beards, gross!

 

RANDY NICHOLSON

9:18 AM ET

February 4, 2012

That is Funny

Thanks for linking the ad. Offensive? Sure but its a television commercial. If I was Iranian I think I would find the women being portrayed by men as the worst part. Still very funny.

 

JOHANAB

1:09 PM ET

February 4, 2012

Very funny indeed

And why think they're portraying women? There's enough transvestism already in the middle-east for them to have they space on TV too, lol.

 

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