Sweden's tourism board has launched a unique program where each week they turn the official @Sweden twitter feed over to a different citizen. Users have so far included a female priest, and advertising executive and an organic sheep farmer. The feed really seems to have hit its stride this week under the direction of Hanna Fange, a self-described “truck driving, coffee drinking lesbian” from Uppsala, who's shared her political views, family history, and live updates from the road. (Sample: “… and now the entire truck smells of pig shit. Damn you, piggie truck beside mine!”)
It's a fun -- and admirably gutsy -- PR move. Can't wait to see who's next.