Here's another entry from the world of advertising. This time it's a new ad for the Audi A6, via Jalopnik:

Voiceover: The road is not exactly a place of intelligence. Across the nation, over 100,000 miles of highways and bridges are in disrepair. Add to that, countless distractions every mile, millions of ill-equipped vehicles, half-a-million cubic yards of debris, and the 38 million drivers who couldn't pass the drivers' exam today... even if road signs actually did make sense. 

This is why we engineered a car that analyzes real-time information, reads your handwriting, and makes 2,000 decisions every second. 

The new Audi A6 is here. The road is now an intelligent place.  

Decline-o-meter score: 1

Good lord. Not only is a car commercial -- traditionally the domain of brash, fist-pumping Americana or at least salt-of-the-earth populism -- built around the downbeat topic of America's crumbling infrastructure, but it's a commercial for a German car! The message seems to be, America's roads are so bad, it's no longer safe to drive American cars on them. The post-apocalyptic hell-scape we call a highway system is only navigable in a high-end European luxury sedan. (As a side-note, I'm not really sure how a car that can read your handwriting is supposed to help you avoid distraction, but this isn't really my area of expertise.)

Addendum: Continuing with the car theme, one of my coworkers nominated Heinz's new Dip & Squeeze ketchup packet, made for less messy ketchup consumption while driving, as a sign of decline. But I see it as a sign that America's boundless ingenuity is still alive. Rating: 5

 

GHAZASHI

9:14 PM ET

September 23, 2011

Tar & gravel is a great

Tar & gravel is a great surface when the road is less traveled. Ever heard a company named Innowattech. Innowattech provide new alternative energy system that can harvests mechanical energy imparted to roadways, railways and runways from passing vehicles and trains and converts it into green electricity and this already happening in Italy. (Italian infrastructure and civil engineering contractor Impregilo SpA has selected Innowattech as its exclusive energy provider for lighting road signs on the Venice-Trieste highway in Italy).

Source: thewasterecycling.com

LED desk lamp

 

TCOLGAN001

11:28 AM ET

September 26, 2011

German cars are designed for good roads

Yeh, but German cars are designed for good roads. What makes people think they can handle our potholes?

 

BURRITOLIKETHESUN

7:25 PM ET

September 26, 2011

The opposite is true, actually.

Ads like this appeal to the lowest common denominator. Having owned and worked on a variety of German cars (Porsche, BMW, Audi, Volkswagen), I can confidently say German cars about the last vehicle you want to repeatedly subject to poor road conditions. The components are mostly expensive (e.g. cast aluminum control arms) and designed for high levels of grip and stability at high speed on well-kept tarmac, which is generally at odds with a system designed for massive shocks (potholes, travelling over pitted and cracked concrete at high speed) that require lots of suspension travel. I recall nylon ball-joint cups that sometimes disintegrated after one pothole encounter on post-1985.5 Porsches, a problem which Porsche (brashly) said necessitated replacing the entire control arm (a $500+ part), though creative third parties learned to remedy the issue for far less. This design was far more durable and offered a great deal better performance on the track than the one preceding it, however it was far more a liability for day-to-day driving.

 

MY EXPERT PC

8:59 PM ET

September 26, 2011

Cars that drive by themselves

Research is rapidly increasing and computers are taking over. Recently I saw someone create a vehicle that a bling man can drive. Imagine you don't need to see the road anymore to drive? This day and age we rely so heavily on computers it does not even matter what type of car you are driving.

 

KEYBASHER

7:56 AM ET

September 27, 2011

Nothing new here

In the '70s there was a story kicking around that German auto designers made plaster casts of Bronx potholes to copy into their test tracks.

 

ELMER MOJARDIN

10:04 AM ET

October 25, 2011

Hahaha! America needs a

Hahaha! America needs a bailout, stop funding Pak, America! lpn schools medical assistant certification cna training

 

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