Posted By Robert Zeliger Share

For Rupert Murdoch, the three hours he'll spend in a small, "bland" committee room across from the House of Commons today, answering tough questions from MPs about phone-hacking and police-bribing within his company, is just about the most important three hours he's ever faced in his career.

On the line is very possibly the empire he's spent his entire adulthood building. In the past two weeks, the question being debated has gone from whether Murdoch's son, James, will remain his father's heir apparent, to whether Rupert will even be able to remain at the helm of News Corp. Board members are said to be unhappy with Murdoch's response to the crisis and are contemplating what was once unthinkable -- replacing him with his deputy, Chase Carey, if his performance today turns out to be disastrous -- as some board members fear it will.

The setting for Rupert couldn't be worse. Despite the fact that he controls a media empire, the tycoon has never been a very good public communicator. "He is awful at this sort of stuff," biographer Michael Wolff told the Guardian. "He is pretty inarticulate, mumbles all the time and is incredibly defensive."

He has never testified before parliament before and has only attended congressional hearings in the United States twice. There's a reason that so far the only interview he's given is to the Wall Street Journal -- his own paper (and even to them he raised a few eyebrows saying he was "tired.")

Murdoch has been preparing for the performance today like a candidate getting ready for a presidential debate. He's remained mostly behind closed doors for days rehearsing his answers with a team of advisors -- including lawyers and P.R. wizard Steven Rubenstein. But News Corp. executives who have watched Murdoch prepare are concerned about his ability to handle the tough questions, according to Bloomberg.

Murdoch will likely apologize again to the families of murder victims who had their phones hacked. But he is unlikely to accept criticism of his company's handling of the crisis, if the last week is any guide. He told the Wall Street Journal that News Corp. has handled the crisis "extremely well in every way possible" and only made "minor mistakes."

Also testifying today will be his son James and Rebekah Brooks, the former News International executive who was arrested over the weekend. Given the criminal cloud hanging over her, Brooks is unlikely to answer too many questions. Both James and Rupert will have lawyers sitting with them and may consult with them before answering questions.  

The parliamentarian chairing the committee hearing, Conservative MP John Whittingdale, has said he doesn't want the hearing to turn into a lynch mob.

But others on the committee have spoken of the need to ask aggressive or awkward questions. One person to keep an eye on is Labor MP Tom Watson, who is seen as a long-time critic of News International and the Murdochs (the Guardian called him Murdoch's "tormentor-in-chief"). He's solicited questions from constituents via Twitter. And he's likely to ask some very tough ones about alleged attempts to cover-up the scandal by James Murdoch -- who authorized paying millions of dollars to hacking victims over the years.

His stated goal: "To get Rupert Murdoch to apologize to the people his journalists have wronged."

Murdoch's goal now, it seems, is to survive.

 

HARLAN SQUITIERI

5:57 AM ET

August 15, 2011

Everything on the line for Murdoch today

Throw in too a cult of celebrity and unchecked amibition among many journos in the UK and you have the recipe for disaster. The souffle might have taken a while to rise, but it certainly got fluffier along the way. As Murdoch pointed out at yesterday's parliamentary committee hearing in Westminster, the News Of The World makes up about than 1 per cent of his total business. I suspect that he wasn't told about phone hacking but might have known in passing, as Rebekah Brooks admitted to, that private detectives were used to chase up stories. Possibly, he didn't even know that. Some senior journos might also have thought that as long as they got the story and scooped the opposition, that was OK because everyone else was doing it. Problem is, NOTW overstepped the mark - but it mightn't have been by that much when the kind of standards accepted in Fleet Street are applied. The sooner Britons understand that this culture - and lisa ann, you know this possibly better than most - was created mainly over the past half century or so by their own insatiable desire for tattle-tale stories, dirty-vicar sex scandals and general scuttlebutt, the better. Not much point shooting the messenger when you're the one creating the demand. So let's not all jump on the bandwagon demanding Murdoch's head when the problem of questionable news gathering practices has been accepted practice in Fleet St for decades. And at least as long as I can remember, which is nearly 40 years. Expect the fallout to spread beyond News International. I believe MP Louise Mensch hit the nail on the head when she raised this yesterday, as the last questioner on the commitee in the aftermath of the foam-pie incident. Indeed, the committee members might have had their own question regarding Rupert's knowledge of everything that goes on on a day to day basis with the pie-throwing: It's a classic example of attempting to ensure everything goes right, but somehow, someone upsets the apple cart despite good intent and plans that look watertight.

 

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