Tuesday, October 26, 2010 - 11:16 AM

Chico Harlan's long Washington Post trend piece on Japan's "herbivores" -- young men who prefer shopping and hanging out with friends to working 14 hour days before getting blackout drunk -- is the latest entry in the increasingly popular genre of Japanese decline-watch stories in the U.S. media:
To hear the analysts who study them tell it, Japanese men ages 20 to 34 are staging the most curious of rebellions, rejecting the 70-hour workweeks and purchase-for-status ethos that typified the 1980s economic boom. As the latest class of college graduates struggles to find jobs, a growing number of experts are detecting a problem even broader than unemployment: They see a generation of men who don't know what they want.
Japan earned its fortune a generation ago through the power of office warriors, the so-called salarymen who devoted their careers to one company. They wore dark suits; they joined for rowdy after-hours booze fests with co-workers; they often saw little of their families. These are the fathers of Japan's young men.
But among business leaders and officials, there is a growing understanding that the earlier work-for-fulfillment pattern has broken down. The economy's roar turned into a yawn. Concern about Japan's future replaced giddy national pride. As a result, this generation has lost "the willingness to sacrifice for the company," said Jeff Kingston, author of the recently published book "Contemporary Japan."
Kingston added: "And now as Japan begins to unravel in a sense, young people realize that the previous paradigm doesn't work. But they aren't sure what comes next. They've seen what amounts to a betrayal in Japan."
As James Fallows, Gideon Rachman and others have pointed out, there are a number of holes in the Japan as society-in-decline narrative. First of all, Japan is still a very, very wealthy country. Fallows writes in response to a recent New York Times Japan eulogy:
[Japan], until only months ago, was second only to the United States in total economic output, and whose level of production and wealth per person is still nearly ten times greater than China's, the country that has just overtaken it in gross-output terms.
As for the fact that the country is being overrun by lackadasical young men in "tight-fitted pants," I'm not really sure I buy this as a response to the Japanese economy unraveling. First of all, another recent New York Times trend piece informs me that rising economic power China also has kids with tight pants.
Secondly, the fact that these young Japanese men "now fantasize about balanced lives and time for their families and quaint hobbies" strikes me as an indicator that the country is doing relatively well. The article actually makes a nice companion to Robin Henig's recent Times magazine piece on American 20-somethings -- another exploration of young people who, because they live in a highly-affulent society, have been able to adopt un- or semi-employment as a lifestlye choice.
Let's face it, most people on this planet -- plus most people in 1970s or 1980s Japan -- would probably look at the archetypal barista/conceptual artist in contemporary Osaka and think he had it pretty good. You could probably develop an economic indicator for the point at which a country becomes affluent enough to develop irritating hipster subcultures. The skinny-jeans coefficient perhaps?
TOSHIFUMI KITAMURA/AFP/Getty Images
The problem is that these hipsters are coasting on their parents' wealth, and that wealth itself is highly mortgaged on a national level (debt of 200% of GDP). The hipsters aren't generating any wealth for themselves or their future children. Japan's current highly-leveraged wealth will only last so long if future generations don't start working hard now.
Unless the hipsters forego having children at all...which seems to happening.
Maybe they're just punks: no future
Yes, they are able to survive as "parasites" off their parents' savings. But I would hardly call them punks. The current economic situation is not their making, they're simply trying to live in it. Companies used to hire employees for life, now they hire them part-time so as to avoid giving employees the same costly benefits full-timers enjoy. They've grown up in father-absent households and are expected to maintain the same work ethic when there isn't enough work to be had. Women are raised in a society that respects the stay-at-home mom model most, yet single-income households are increasingly harder to sustain.
They've given up, essentially. I don't blame them.
I agree with the general premise of your post KRYPTER, but would add this:
What Keating is hinting at is a deviation from the prior cycle of frenetic cycles of work followed by massive cycles of consumption in favor of a more balanced dichotomy.
The (not as largely Asian as some would have you believe) proclivity towards spending virtually every penny of your disposable income in order to impress friends (and sometimes perfect strangers) is not socially healthy or redeeming, even if economically we view the work that produces this income as "extremely efficient".
Baby boomers accusing this generation (my generation) of passivity and torpor across the board just rings hollow. It is an actively applied and genuine decision to deviate from the path that their parents deemed ideal, not due to an recalcitrant notion of rebellion for rebellion's sake, but because they actually believe it is the right way to live
The skinny-jeans coefficient is real and here to stay
As part of the same age and socioeconomic group in this country, I disagree that they are punks or the Japanese society is in decline because by that equation, so are we. The same phenomenon has happened in the US where graduates in the past few years have realized that the lives they were expected to lead no longer exist, and they/we have inherited a society that's trying to grapple with the failure of that ideological lifestyle. Japan is no different. That NYTimes article nails it to a tee.
Original Piece Out of Date Before It Was Written
Blog has more value than the original piece. A friend said that the 18 months too late, and he's right, but I would say that what's even worse is that 18 months ago it had no basis in reality other than a few superficialities.
I wonder why it is that no one ever tried to tie "metrosexuals" in North America or elsewhere to economic output? And like the blogger points out, when people have attained a certain level of affluence they will generally start looking for balance in life in the form of less work and/or they will start buying luxury goods. How is that bad or different from what has happened in any developed country?
Even using the word "metrosexual" is flawed I think. By and far, most Japanese, both men and women, young and old, are a lot more stylish than North Americans, and that has nothing to do with "metrosexuality." It has more to do with taking care how you look and present yourself in general. It also applies to all walks of life and all tastes, yakuza to high school girls.
The American media constantly shows that it does not understand the Japanese (or really, anyone other than the Americans) because they are constantly viewing other cultures through an American looking-glass.They look at American consumer culture and Japanese consumer culture and say, "The Japanese consumers are acting different than American consumers. These guys are buying high-end rice cookers, eating ice cream and dessert, and saying the word "cute" when they see something cute. Something is wrong with the Japanese," all the while forgetting about how important rice is in Japan, and how much more advanced Japanese culinary culture is than American culinary culture, and how acceptable it is to comment on some cute knick-knack and not have to worry about somehow losing your manhood.
You want to know why the Japanese economy is faltering? How about uh... remembering the fact that they've been in a golden recession for at least TEN years? Instead of writing some wishy-washy piece trying to tie metrosexuality to economic output, how about looking at that?
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