PBR sells for $44 a bottle in China

Posted By Joshua Keating Thursday, July 22, 2010 - 5:10 PM Share

I can still remember returning to the East Coast from college in the Midwest and finding that dive-bar staple Pabst Blue Ribbon selling for $3-$4 a can. It turns out I had nothing to complain about. In China, a bottle (bottle!) of "Pabst Blue Ribbon Beer 1844" will run you around 3oo RMB or $44. If the magazine ad above is any indication, they seem to be appealing to a slightly different demographic.

Danwei.org translates the copy:

It's not just Scotch that's put into wooden casks. There's also Pabst Blue Ribbon Beer 1844

As this interview flagged by the New Yorker's Evan Osnos makes clear, it's not exactly the same beer as the watery, slightly metallic-tasting brew we all know and love. Still, $40?

The late Dennis Hopper might not approve, but it's still a promising sign for the No. 1 American-owned beer.

Hat tip: Michelle Tsai

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KATE_MCDERMOTT

8:36 PM ET

July 22, 2010

Attention residents of

Attention residents of Williamsburg, stock up, because when China finally does take over the world, don’t expect to drown your sorrows in your favorite blue collar beverage; you won’t find a pretty-little-pounder, ice-cold and sweaty, (relax, you greasy hipsters, we are talking about PBR) at your watering hole of choice.

http://scallywagandvagabond.com/2010/07/pabst-blue-ribbon-beer-will-now-set-you-back-44-in-china/

AGRIYA

4:46 AM ET

July 23, 2010

For The People?

So is this a beer for the people?! I'm just doing some calculations, I think I'd spend a days wages to buy one bottle of this beer. A night out drinking this stuff would cost me a weeks worth of wages! Is beer becoming the new Cristal?

DEATHWARE

6:03 PM ET

July 25, 2010

I love it!

Amazing is paypal money 44$ / 3 cents every! try take alot!

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WANDERLUST

4:52 AM ET

July 28, 2010

Hipsters

Is PBR's primary market in China hipsters, as it is in America?
If so, I think they're going about this all wrong, because hipsters have no money that isn't already smartly invested in old polaroid cameras, self-made jean shorts, and those stupid fixed-gear bikes.

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