Quiz question for the week:
Which country spends the most time on social-networking websites?
a) Italy b) Japan c) United States
(For those of you who don't subscribe
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you're missing a
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Answer after the jump ...
A, Italy. Italian users of social-networking sites spent an
average 6 hours, 28 minutes, on activities such as twittering and
"friending" people in February of this year, according to media-information firm
Nielsen. American social networkers were similarly
addicted, with 6 hours, 3 minutes, that month, while the Japanese, at 2
hours, 37 minutes, appear to spend their time on other activities (I suspect they're on sites not included in Nielsen's analysis).
Overall, social networking is more and more of a time-suck. In the 10
countries analyzed by Nielsen, average social-networking time reached 5 hours, 28 minutes, in February 2010, up more than 2 hours from February 2009.
(It would have been nice if Nielsen had provided information for more than 10 countries, but that's the best I can get you at this point.)
Source: "Global Audience Spends Two Hours More a Month on Social Networks than Last Year," Nielsen Wire, March 19, 2010.
Another interesting tidbit: The average Facebook user logged on 19 times in February and spent 5 minutes, 52 minutes, total on the site.
Source: "Global Audience Spends Two Hours More a Month on Social
Networks than Last Year," Nielsen
Wire, March 19, 2010.
And for more questions about how the world works, check out the rest of
the FP
Quiz.
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