Kim the younger is now "Brilliant Comrade"

Kim Jong-il's son Kim Jong-un, thought to be next in line as North Korea's leader, has a new name:

U.S. and South Korean intelligence authorities disclosed during a meeting this week that 26-year-old Kim Jong Un is now being referred to in the secretive regime as "Yongmyong-han Dongji," which translates roughly as "Brilliant Comrade," South Korea's mass-circulation JoongAng Ilbo newspaper reported.

An unidentified intelligence official quoted by the newspaper said the title means the North will engineer a cult of personality for the younger Kim _ much like it was done for his father and grandfather, Kim Il Sung, the only two leaders North Korea has seen. [...]

Kim, who was referred to as the "Great Leader," died in 1994, paving the way for the first hereditary transfer of power in a communist nation. His son, Kim Jong Il, became the "Dear Leader."

I can't help thinking that the progressive downgrading from "Great Leader" to "Dear Leader" to Brilliant Comrade" could become problematic. What comes next? Decent Administrator? Qualified Manager? Righteous dude?