Friday Photo: City of the future

Posted By Joshua Keating Friday, December 12, 2008 - 6:32 PM Share

From The Telegraph:

An eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.

It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.

The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.

Photo: HSBC via Flickr 

EXPLORE:FRIDAY PHOTO, ENVIRONMENT, INDIA
 
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