Disappointing attendance in the country that helped birth "ping-pong diplomacy" is driving home a point that traditional tennis learned a long time ago: sex sells.

In a sport where women often wear baggy shorts and shirts, table-tennis officals think more form-fitting attire may help draw fans:

We are trying to push the players to use skirts and also nicer shirts, not the shirts that are made for men, but ones with more curves," International Table Tennis Federation (ITTF) vice president Claude Bergeret said.

While I do love a good game of ping pong, maybe the problem is most people see table tennis as a hobby and not an Olympic sport. Then again, maybe Bergeret should have simply found a way to get Serbia's Biba Golic (above) into the Olympics this year.