It's raining cash in Indonesia

Posted By Blake Hounshell Monday, June 2, 2008 - 11:38 AM Share

Money may not grow on trees, but from time to time it does fall from the sky:


AFP/Getty Images

That was the scene earlier today in Serang, a town 40 miles outside of Jakarta, where Indonesian businessman and author chose to promote his new book by dropping 100 million rupiahs (more than $10,000) from the sky. By American standards, that's actually a pretty cheap way to get massive global publicity, even if you account for the cost of the plane and pilot.

EXPLORE:SOUTHEAST ASIA, MEDIA
 
Facebook|Twitter|Reddit

Passport, FP’s flagship blog, brings you news and hidden angles on the biggest stories of the day, as well as insights and under-the-radar gems from around the world.

Read More