It's raining cash in Indonesia

Money may not grow on trees, but from time to time it does fall from the sky:

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That was the scene earlier today in Serang, a town 40 miles outside of Jakarta, where Indonesian businessman and author chose to promote his new book by dropping 100 million rupiahs (more than $10,000) from the sky. By American standards, that's actually a pretty cheap way to get massive global publicity, even if you account for the cost of the plane and pilot.