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The Cable : Madam Secretary : Net Effect : Shadow Govt. : The Argument : The Call
Clinton borrows from LBJ's playbook
Fri, 02/29/2008 - 1:20pm
Hillary Clinton's already controversial new commercial lays out what Marc Ambinder calls her "best ... argument .. against Barack Obama." Take a look:
Clinton apparently always puts on her reading glasses for nuclear war. The ad clearly borrows its theme and tone from Lyndon Johnson's classic 1964 "Daisy" attack against Barry Goldwater. You can judge for yourself which is more effective:
It's perfectly acceptable, and even advisable, to think about who you would want in charge during a crisis when you vote. But can't we leave the cute little kids out of it?
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Scare Tactics
I'm sure some may take offense to the analogy I'm about to make, but this ad is little different than the same politics of fear that have been used by the Republicans and George Bush since 2001. No, she doesn't come out and say "if you vote for Obama, the terrorists will win", but she doesn't need to. The message is implicit in the ominous filming of children sleeping in their beds, unaware of the catastrophe stalking them in the night. Message: Obama can't protect your children. Classy.
Seriously, Joshua? I mean, seriously!?
I've got to call Mr. Keating out on this one. He's crazy to say that this is like Daisy.
Johnson's ad is talking about nuclear war. Explicitly. There is nothing like that in Clinton's ad. It's not even the old red phone, the old hotline to the USSR. This ad is mostly clearly NOT about the annihilation of America.
To those who are likening this ad to GOP ads on security, I ask them to note the differences as well.
Note that the ad says that the children are sleeping safely. Note that the ad does not depict or describe an attack. It's not even necessarily about attacks on your children or America. Note also that it doesn't say anything about Obama not being able to to handle things.
Rather, this ad is about the moment of uncertainty. In the middle of the night the phone rings. You don't know what it portends. But being a phone in the White House, there is probably a crisis or emergency in the world. Think about when YOUR phone rings in the middle of the night. It could mean anything. But it might be a very big deal.
At that moment, do you want the uplifting rhetoric of Obama? Does his conciliation-based approach matter, then? This is not about the bully pulpit part of the presidency. This is not about the political deal making or even crafting of policy. This is about competence and perhaps experience. This is about judgement. This is the more hidden part of the presidency.
We know that Obama is better at the bully pulpit stuff - a very important part of the job. Obama might or might not be better at the deal-making stuff. The Clinton camp believes that she's better at the policy stuff. But what about the crisis stuff?
This is not about an attack on the United States. It's not about wolves or terrorists. It's about crisis generally.
And the ad asks, given the kind of world we live in, who do you want as president at THAT moment.
Some people would want Obama at moment. Others people would want Obama for the public stuff, and Clinton for the private stuff. Clinton is trying to remind that latter group of people how important the private stuff is.
I understand those who think that this is like a GOP national security ad, and I disagree with them. Why is it that any dramatization of a moment of crisis must be GOP like?
But likening this to Daisy? That's downright irresponsible. Or, at BEST it is irresponsible. At worst, it causes me to question Mr. Keating's agenda and/or abilities. It's insulting to readers and shames Foreign Policy.
Hey ceolaf, I'm sorry but
Hey ceolaf,
I'm sorry but the similarity between the two ads seems pretty obvious to me. Both use images of childhood innocence with sinister sound cues. Both imply that the safety of your children is at stake in the election. You're right that the Clinton ad doesn't explicitly mention nuclear war but it's pretty clearly implied that the "crisis" is one that threatens Americans' safety.
As for my "agenda," I think its perfectly reasonable to question how Obama would respond in a crisis situation (same with Clinton or McCain) but surely it's possible to do that without being this manipulative. Had this been an Obama ad I would have run the exact same post.
Sorry, ceolaf,
but the comparison is clear. It's simply been watered down because we're all a little more savvy at recognizing the unbelievably blatant fear mongering in the Daisy ad.
It's not as BAD as Daisy, but to say it's reminiscent is a fair comparison.
Obama got this right, anyway. When it's 3 AM, I want the president who's got judgment, not experience.
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