It's a creative way to pen an ideological broadside: Pay $1,200 for the privilege of hanging out with conservatives luminaries such as Rich Lowry, John O'Sullivan, Dinesh D'Souza, Bernard Lewis, Norman Podhoretz, William F. Buckley, and Robert Bork—and then make fun of them and their beliefs. It's the magazine-world equivalent of pantsing someone.
I'd be interested to see how the National Review responds. (I'm sure they're taking it with typical good humor.) But more importantly, I'd like to know one thing: Is this an effective ad campaign?
UPDATE: This one is good, too: