Swedish embassy opening in Second Life

Posted By P.J. Aroon Tuesday, January 30, 2007 - 10:23 AM Share

Sweden is setting up shop in Second Life, the Internet fantasy world whose 3 million users interact with one another through cyber-characters called avatars. The country will be opening a virtual embassy, a 3D copy of the real thing in Washington, where Second Life users can get information about Sweden.

No, the Second Life embassy will not be issuing passports or visas; it'll just tell you how to get them in real life. No word yet on whether virtual Swedish meatballs and lingonberries will be served.

As for Swedish furniture giant IKEA, it seems they're missing a market opportunity here. I don't think it will be long, however, until IKEA follows Sears's lead and opens its own Second Life showroom.

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