RUD14ME? That's the question people in the United Arab Emirates who covet the vanity license plate with the single digit "1" must be asking themselves. The "1" license plate is going up for auction and is expected to end up as the world's most expensive license plate. The number "5" has already sold for a record $6.75 million. I guess those willing to plunk down millions for a vanity plate have the philosophy that U LIV 1S.