Back in 2000, I sat in on our interview with anti-globalization activist Lori Wallach. (I was the guy running the tape recorder). Wallach had this great line, which she has often repeated, about two ships passing in the night. One ship is loaded with chopsticks cut from wood in the Pacific Northwest and being shipped to Japan. The other ship is loaded with toothpicks cut from trees in Malaysia and packaged in Japan on their way to California. How could these two companies possibly be profitable?

Wallach's illustration comes to mind when I read sustainability engineer Pablo Päster's latest column. Producing and shipping one bottle of Fiji bottled water around the globe consumes nearly 27 liters of water,  nearly a kilogram of fossil fuels, and generates more than a pound of carbon dioxide emissions. No wonder that stuff is so overpriced.